The Buler company was founded, in 1945, by the SSIH group. (Société Suisse de l'Industrie Horlogère).
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The Buler-watch factory, being a child of the second half of the 20th century, was - fortunately - not bound by old traditions. Indeed, it was a young firm which, in regard to technical, structural as well as social issues was no longer applying yesterday’s approaches, but embracing pioneering methods. This was one of Buler’s strong aspects on which the company has built the world-famous reputation of its products.